Visa (NYSE: V), the global leader in digital payments, has announced the launch of “Tap-to-Add Card” in the Egyptian market. This innovative solution simplifies digital wallet enrollment, allowing cardholders to add their Visa contactless cards with a simple tap on their mobile device, enhancing both security and user convenience.
Enhanced Security and Seamless Experience
The “Tap-to-Add Card” feature eliminates the need for manual data entry, reducing errors and minimizing fraud risks. Upon tapping, a unique one-time code is generated and validated through Visa’s Chip Authenticate service, ensuring a secure and faster card provisioning process compared to traditional methods.
Visa Introduces
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Visa Introduces
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Malak El Baba, Egypt’s Country Manager and Vice President at Visa, stated:
“We are committed to introducing innovative solutions that cater to evolving consumer needs and align with Egypt’s digital transformation journey. The ‘Tap-to-Add Card’ feature will enhance customer confidence and drive broader adoption of digital payments.”
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