Agthia Group PJSC (“Agthia” or “the Group”), a leading regional food and beverage company, has increased its stake in Abu Auf, a renowned Egyptian healthy snacks and coffee brand, by an additional 10%, bringing its total ownership to 80%.
Agthia Strengthens Presence in Egypt’s F&B Market
This strategic investment underscores Agthia’s commitment to strengthening its portfolio in high-growth categories and solidifying its leadership in the regional F&B industry. The Auf family will continue to lead the business, ensuring agility, innovation, and operational excellence remain at the core of its operations.
Agthia Expands Investment in Abu Auf, Raising Stake to 80%
Strategic Growth in High-Potential Categories
Since acquiring a 60% stake in 2022 and an additional 10% in early 2024, Agthia and Abu Auf have marked significant achievements. Over the past two years, Abu Auf has expanded with over 100 new store openings (net) and increased EBITDA by more than 70% in AED terms.
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Agthia Expands Investment in Abu Auf, Raising Stake to 80%
In 2024 alone, the brand’s revenue surged by 33% year-on-year in AED despite economic headwinds, showcasing its resilience and the strategic value of this partnership.
Commitment to Innovation and Expansion
Alan Smith, CEO of Agthia Group, stated: “Abu Auf exemplifies entrepreneurial excellence and a strong growth mindset. This additional investment reaffirms our confidence in their potential and our dedication to expanding their innovative product range to more consumers in Egypt and beyond.”
Agthia Expands Investment in Abu Auf, Raising Stake to 80%
Abu Auf’s Resilient Performance Despite Market Challenges
Ahmed Auf, CEO of Abu Auf Group, added: “As a proud Egyptian F&B brand, Abu Auf is committed to delivering premium coffee and high-quality food products while continuously seeking new growth opportunities. With Agthia’s scale and expertise, our journey has accelerated, and we remain focused on innovation and expansion.”
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