Agthia Group, one of the region’s leading food and beverage companies, marked its participation at the 30th edition of Gulfood 2025, held at Dubai World Trade Centre from February 17-21.
With Agthia’s expanding global reach, now spanning 67 markets across the Middle East, Asia, Europe, and the Americas, the Group showcased its diverse portfolio of over 35 brands, which continues to resonate with consumers seeking innovation and quality.
Agthia Unveils New Products, Seals Strategic Partnerships
As part of its ongoing commitment to product development, Agthia has also introduced two new variants under its Grand Mills brand: Patent Flour All Purpose, catering to a wide range of baking applications, and, Multigrain Atta, a nutritious blend of nine grains designed to support healthier lifestyles.
Agthia also announced its partnership with Reliance Consumer Products to bring Campa Cola to the UAE, tapping into the strong nostalgia the brand holds for many, particularly the Indian expatriate community, while also appealing to local consumers. This collaboration enhances Agthia’s diverse beverage portfolio and reinforces its market leadership in the region. Leveraging its extensive distribution network and industry expertise, Agthia aims to reintroduce Campa Cola to a new generation of consumers in the UAE.
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Agthia Unveils New Products, Seals Strategic Partnerships
Agthia’s industry leadership was further recognized with DNATA’s ‘Supplier of the Year 2025’ award in the ‘Most Sustainable Supplier’ category. This accolade celebrates Agthia’s contribution to Air Arabia through its supply of Al Ain rPET water bottles, showcasing the Group’s commitment to integrating sustainability into its operations.
Speaking about Agthia’s participation at Gulfood 2025, Alan Smith Agthia’s Chief Executive Officer, remarked: “We see Gulfood as more than an industry event; it’s a pulse check on the future of food.
The F&B sector is undergoing a shift, shaped by changing consumer habits and new market realities. As an ambitious company, we embrace this evolution with a clear focus – building brands that stand the test of time, creating value through strategic partnerships, and ensuring our product portfolio continues to set new benchmarks in quality and experience. The future of food is being shaped today, and we are here to lead that conversation.”
Agthia Unveils New Products, Seals Strategic Partnerships
He also delivered a keynote address at the Gulfood CEO Summit, outlining the company’s strategic direction in an increasingly dynamic F&B landscape.
Highlighting the company’s agility in responding to shifting consumer expectations, Smith reinforced Agthia’s role in shaping the industry’s futureleveraging its diverse portfolio, strategic partnerships, and market insights to deliver long-term value for consumers and stakeholders alike.
In line with the UAE Government’s declaration of 2025 as the ‘Year of Community,’ Agthia Group will donate all remaining food items from its Gulfood participation to local charities. This initiative reflects the Group’s commitment to making a meaningful impact in the communities it serves.
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